About

About Consistent
Improvements

About Consistent
Improvements

About Consistent
Improvements

Consistent Improvements Limited is the business name behind my work as a marketing freelancer specialising in Klaviyo email marketing and Google Ads.

The business started with a pretty simple belief. Marketing doesn’t need to be overly complicated to work well. In fact, most of the time the opposite is true. When the right fundamentals are in place and things are consistently improved over time, the results usually follow.

Over the past couple of years I’ve worked with businesses across different industries to help them grow through email marketing and paid advertising, focusing on strategies that actually drive revenue rather than vanity metrics.

While everything operates under the name Consistent Improvements Limited, the work itself is delivered directly by me, Blanaid May.

Consistent Improvements Limited is the business name behind my work as a marketing freelancer specialising in Klaviyo email marketing and Google Ads.


The business started with a pretty simple belief. Marketing doesn’t need to be overly complicated to work well. In fact, most of the time the opposite is true. When the right fundamentals are in place and things are consistently improved over time, the results usually follow.


Over the past couple of years I’ve worked with businesses across different industries to help them grow through email marketing and paid advertising, focusing on strategies that actually drive revenue rather than vanity metrics.


While everything operates under the name Consistent Improvements Limited, the work itself is delivered directly by me, Blanaid May.

Woman Using Laptop
Woman Using Laptop
Woman Using Laptop
Woman Using Laptop

A Bit About Me

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.

During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.

Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.

Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.

Now when you work with me, you’re working directly with the person doing the work.

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Rays

Experience & Results

Over the years I’ve been lucky enough to work with some fantastic businesses and brands, helping them grow through Klaviyo email marketing and Google Ads.

Some of the results I’ve helped clients achieve include:

Email marketing contributing up to 40% of total business revenue

Email marketing contributing up to 40% of total business revenue

Google Ads campaigns delivering 600% to 700% return on ad spend

Google Ads campaigns delivering 600% to 700% return on ad spend

Managing seven-figure advertising budgets

Managing seven-figure advertising budgets

Building Klaviyo email flows and campaigns that generate consistent revenue

Building Klaviyo email flows and campaigns that generate consistent revenue

For me, marketing has always been about results that actually matter to the business. More customers, more sales, and marketing systems that continue working over time.

Woman Using Laptop
Woman Using Laptop

Why Businesses Choose
To Work With Me

Why Businesses Choose To Work With Me

Why Businesses Choose To Work
With Me

One of the main reasons businesses like working with me is that they are dealing directly with the person doing the work.

There’s no agency layers, no being passed between account managers, and no junior team members quietly running the campaigns behind the scenes. When we work together, everything is handled directly by me.

Businesses also appreciate the experience that comes from working across multiple industries and marketing setups. While my main focus is Klaviyo email marketing and Google Ads, I’ve spent enough time in marketing to understand how everything fits together.

So while we might be working on email marketing or paid ads, I’m always happy to offer guidance on the wider marketing picture if it helps things perform better.

At the end of the day, the goal is simple. Help your marketing work harder and help your business grow.

Outside of Marketing

When I’m not working on campaigns or analysing data, I try to switch off properly (even though I’m always taking a sneaky peak at the Klaviyo & Google dashboards when I wake up.)

I’ve got a little Bichon Frise called Archie, who makes sure I take plenty of breaks throughout the day to go for walks and give him pats.

I also love travelling and exploring new places whenever I get the chance! I have travelled to 20+ different countries at this stage, and lived in about 5 of them.  But if I’m not travelling or walking Archie, you’ll usually find me playing my Nintendo Switch or reading a good book.

Let’s Grow Your Marketing

If you’re looking for help with Klaviyo email marketing or Google Ads, and want someone who will work closely with you to improve performance and drive more sales, I’d love to hear more about your business.

Whether you already have campaigns running or you’re just starting to explore email marketing and paid ads, we can have a quick chat about what’s working, what isn’t, and where the biggest opportunities for growth might be.

You can get in touch using the contact form and tell me a little bit about your business.

From there we can see if it makes sense for us to work together.

Simple, straightforward, and focused on getting results.

Rays

FAQ

Frequently

Asked Questions

Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Do you only work with eCommerce businesses?

What makes Klaviyo different from other email platforms?

Can you help improve my existing Google Ads campaigns?

Do you offer Google Ads audits?

How quickly will I see results?

Do you require long-term contracts?

Do you manage both campaigns and strategy?

Do you only work with eCommerce businesses?

What makes Klaviyo different from other email platforms?

Can you help improve my existing Google Ads campaigns?

Do you offer Google Ads audits?

How quickly will I see results?

Do you require long-term contracts?

Do you manage both campaigns and strategy?

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