+51.7% email revenue in the first month on Omnisend.

Run in-house, and they wanted it off their plate

The account had been run in-house by the brand's own staff. They wanted to outsource it so it was off their plate, and got in touch.

I audited the account first, shared the audit with them and went through it on a call. They were happy, and we got started.

Cleaned up, segmented and got sending

In the first few weeks, I:

• Content planWrote a campaign plan and started 2–3 campaigns a week
• Pop-upReworked the sign-up pop-up
• Clean-upSuppressed profiles properly
• SegmentsSegmented so we only send to people who want our emails
• AutomationsAdded new automations and made existing ones more personal, with different customer paths

Omnisend calls them automations rather than flows, but the strategy is exactly the same.

+51.7% in month one, and still climbing

In the first month, email revenue grew 51.7% to $9.9k.

Month two was already at $11.4k with time still to go, up another 26.8%, and with a sale still to come.

It doesn't matter whether you're on Klaviyo or Omnisend. A proper clean-up, real segmentation and a consistent plan move the numbers fast, and this is just the beginning.